지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
As powerful symbolic resources, foods become instruments to confirm social identity and to communicate cultural meanings. And in these processes, images of certain food are formed for political or economic purposes or needs as a result of combining with sociocultural or symbolic meanings. In this paper, by case study of coffee, I proved that the function, taste and the way of consuming food can be made into images and these images can be distributed. It has been known that the attributes of coffee are the effect of awaking, strong and rich taste and aroma and exotic atmosphere. And these attributes have been made into various images and utilized for social, political and economic needs. The groups, that utilized the coffee as a instrument of forming political or social identities, endow meanings and names to the caffeine, taste, aroma and exoticism of coffee and by it mystify the consumer and enhance consuming. The ability to endow meanings and names to things, behaviors and ideas has been the sources of their power. By these abilities they can govern choice of the consumers. So the coffee is very political commodity.
목차
등록된 정보가 없습니다.
참고문헌 (22)
참고문헌 신청
이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0