지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.6
- 수록면
- 93 - 108 (16page)
- DOI
- 10.18284/jss.2014.06.33.1.93
이용수
초록· 키워드
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Consumers decide to purchase the product by evaluating product attributes. In this study, a president was regarded as a product and it was assumed that Korean consumers selected the president by evaluating the attributes of a presidential candidate. The purpose of this study was to compare results according to methods of questioning which are the score of attitude estimated by evaluating attributes, candidate preference, candidate suitability and electability. In addition, this study identified selection factors affecting a presidential election by evaluating candidate attributes. The Preference, the suitability, the electability and the score of attitude estimated by evaluation of attributes were scored on scale questions. The final decision in selecting a president candidate was scored on a multiple choice question. The results were different depending on methods of questioning. An analysis on factors affecting on selection of president showed the suitability and the electability except the preference were affected by more factor in Park Geun-hye than in Moon Jae-in. Therefore, the results of this study suggested that the prediction results of election could be different depending on methods of questioning. Finally, the limitation and implication of this study were discussed.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 문제설정
Ⅳ. 연구방법
V. 연구결과
Ⅵ. 논의
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Abstract
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UCI(KEPA) : I410-ECN-0101-2016-305-001543296