지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This study utilizes a case study methodology to throughly investigate the success story of Chick-fil-A restaurant which is famous for the chicken sandwich in the United States. Since its first restaurant opened in 1967, Chick-fil-a has become the second largest quick-service chicken restaurant in the United States and has posted 43 consecutive annual sales increase. The success of Chick-fil-A franchise has been attributed to their customer value proposition such as quality, speed, and customer/employee service. After the in-depth study, it could be concluded that Chick-fil-A franchise has exceptionally strong customer royalty as well as employee royalty over 40 years. As a customer value proposition, Chick-fil-A offers. As a case study of service operations management area, the service profit chain concept is used to explain the operational excellence of Chick-fil-A. Moreover, this study introduces its unique marketing campaign, known as ``Eat Mor chikin`` and ``Cow Appreciation Day``. Chick-fil-A is seamlessly trying to offer unique customer value and the service experience.
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참고문헌 (13)
참고문헌 신청
1. [단행본] - Barnes, C. / 2009 / Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
2. [단행본] - Cathy,C.T / 2002 / Eat Mor Chikin Inspire More People: Doing Business the Chick-fil-A Way / Looking Grass Books
3. [단행본] - Cathy,C.T / 2007 / How did you do it,Truett?:A Recipe for Success / Looking Grass Press
4. [학술지(정기간행물)] - Heskett, J. L / 1994 / Putting the Service Profit Chain to Work / Harvard Business Review 72 (2) : 164 ~ 174
5. [단행본] - Heskett, J. L. / 1997 / The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value / The Free Press
2. [단행본] - Cathy,C.T / 2002 / Eat Mor Chikin Inspire More People: Doing Business the Chick-fil-A Way / Looking Grass Books
3. [단행본] - Cathy,C.T / 2007 / How did you do it,Truett?:A Recipe for Success / Looking Grass Press
4. [학술지(정기간행물)] - Heskett, J. L / 1994 / Putting the Service Profit Chain to Work / Harvard Business Review 72 (2) : 164 ~ 174
5. [단행본] - Heskett, J. L. / 1997 / The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value / The Free Press
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