지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.11
- 수록면
- 107 - 124 (18page)
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초록· 키워드
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The sharing economy is a new economic model beyond the paradigm of mass production and consumption. With the explosion of ICT-based platform, the sharing economy has been expected to effectively solve social problems such as poverty, excessive consumption, natural resource depletion, and climate change. Therefore social enterprises can apply the principle of sharing economy to develop their business models. The sharing economy can provide social enterprises with the opportunities to overcome their market failure because social value can be fully embedded in the process of delivering their sharing services. In this study, we describe a business case of WOOZOO, a social enterprise providing a house sharing service. WOOZOO aims to solve the housing problem of the young living in metropolitan area and improve their quality of life. This case shows that value innovation can be crucial to a success of the sharing economy business.
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