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A Case Study about Digital Media Design Expression Characteristics In Commercial Space for Experiential Marketing
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체험마케팅을 이용한 상업공간의 디지털미디어 디자인 사례연구

논문 기본 정보

Type
Proceeding
Author
CAO WENJIA (한밭대학교) Lee Seam (한밭대학교) An, Sei-Yun (한밭대학교)
Journal
Korean Institute of Interior Design 한국실내디자인학회 학술대회논문집 한국실내디자인학회 2015년도 추계학술발표대회 논문집
Published
2015.10
Pages
249 - 252 (4page)

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A Case Study about Digital Media Design Expression Characteristics In Commercial Space for Experiential Marketing
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Abstract· Keywords

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Digital media has become a major means of communication in modern society. And the popularization of digital media technology presented more varied forms. In the Space Marketing design strategy of commercial spaces. The application of digital media has become a trend. 《Experiential Marketing》by Bernd H. Schmitt in reference to three trends for future marketing, intelligence technology, brand and communication. This is further proof of the importance of digital applications in commercial spaces. In this study, focused on interior spaces. by studying advance researches, to find out the design elements contained Space design, Experiential Marketing and Digital Media, Then analysis the cases of digital media application in commercial space. The result shows there are four types by different identities. And the result will be the reference material for Design and development of digital media for the marketing of commercial spaces.
#디지털미디어 디자인 #체험마케팅 #상업공간 #사례분석 #Digital Media Design #Experienced Marketing #Commercial Space #Case Study

Contents

Abstract
1. 서론
2. 사례분석 요소의 연출
3. 사례분석
4. 결론
참고문헌

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UCI(KEPA) : I410-ECN-0101-2016-619-002013985