지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this paper is to explain the cohesion of the TV advertisement which won an TVCF Award 2011. The concept of cohesion is a formal relation that the different members of text fit together well and form a united whole. I studied the cohesion divided 2 parts ; linguistic(verbal) cohesion and visual(non-verbal, imagery) cohesion. The linguistic cohesion are analyzed depending on Halliday&Hasan(1976) ``cohesive devices`` and paraphrase. The visual cohesion are studied depending on how can visuals maintain the unity of text. As a result, The linguistic cohesion devices are arranged as follows ; repetition > reference > ellipsis > conjunction > paraphrase > substitution·collocation. The visual cohesion devices are arranged as follows ; same factor > similar pattern > portion > link > incorporation.
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UCI(KEPA) : I410-ECN-0101-2016-701-002266736