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The Effects on Sachal Eumsik Involvement of Intention Relation: Moderating Effects of Perceived Value
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사찰음식관여도가 관계지속의도에 미치는 영향 : 지각된 가치의 조절효과

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Type
Academic journal
Author
Journal
Korea Tourism Research Association International Journal of Tourism and Hospitality Research Vol.25 No.5 KCI Accredited Journals
Published
2011.12
Pages
295 - 313 (19page)

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The Effects on Sachal Eumsik Involvement of Intention Relation: Moderating Effects of Perceived Value
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In this study, the relationship between involvement of the food inspectors continued repurchase and recommendation of the Christian Influence on the social characteristics, and also the relationship between involvement and continuous inspections of food, also food inspectors in relation to the moderating effect of perceived value of involvement was to validate. 2011 년 survey for February 1 to February 20 a total of 20 days was conducted to survey using a structured questionnaire by visiting the temple restaurant manager, aided by supplementary information on the subject of customer described by a questionnaire survey method was used for landing the interview, a total of 221 samples were used. The results of inspections of food involvement in the re-purchase the impact of situational involvement is the most large, functional involvement, ongoing involvement, respectively. DBA, inspectors on the recommendations of the food involvement influence of situational involvement showed the most significant functional involvement, ongoing involvement in order to show the influence is. Third, the relationship between involvement and continuous inspections of food in relation to the perceived value of a moderating effect on food inspectors verified the results of the re-purchase involvement, perceived value and recommendation of the moderating effect was found in both. Therefore, based on these findings, useful information and suggestions on food inspections is presented.
#Intention Relation #Involvement #Perceived Value #Sachal Eumsik

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UCI(KEPA) : I410-ECN-0101-2016-326-002707246