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What factors tell the difference between traditional and convergent TV viewing groups
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융합적 TV시청에 영향을 미치는 요인에 관한 연구

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Type
Academic journal
Author
Joo-Seong Hwang (서울과학기술대학교)
Journal
The Korean Association For Information Society Information Society & Media Vol.17 No.1 KCI Accredited Journals
Published
2016.4
Pages
1 - 29 (29page)

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What factors tell the difference between traditional and convergent TV viewing groups
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This paper aims to find out significant factors that distinguish convergent TV viewing group from traditional TV viewing group. It focuses on the effects of the Internet use with control of traditional factors. Further it also investigates the differences among subgroups within the convergent TV viewing group. Data for analysis was gathered by Korea Communication Commission and KISDI in 2014. The Internet use was analyzed to have a significant effects on distinguishing the two TV viewing groups after controlling other factors such socio-economic factors and infra-structural factors. Within the convergent TV viewing group, time-shift group turned out to be different from other two groups. They are more influenced by income and TV viewing time but less by the Internet use. Time-Space shift and Space shift groups are considered to be more convergent type of TV viewing.
#융합적 TV시청 #인터넷 이용요인 #시간이동시청 #공간이동시청 #시·공간이동시청 #Convergent mode of TV viewing #Internet use #Time-shift #Space-shift #Time & # space-shift

Contents

I. 연구배경과 목적
Ⅱ. 융합적 TV시청과 영향요인에 관한 선행연구 고찰
Ⅲ. 연구문제와 연구방법
Ⅳ. 분석결과
Ⅴ. 결론
참고문헌
ABSTRACT

References (31)

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곽기영. (2014). 통계데이터분석: IBM SPSS Statistics 활용. 서울: 경문사. google schola 김윤화. (2013). 지상파TV 방송프로그램 시청행태 분석: 실시간 시청과 VOD 시청행태 비교. 정보통신정책연구원, 11-15. google schola 방송통신위원회. (2014). 2014년 방송매체 이용행태 조사. google schola 신지형. (2015). VOD 시청과 동영상 콘텐츠 소비. KISDISTAT Report 15-03. google schola 이현우·오형일. 2013. “지상파 콘텐츠 시청서비스 조합유형 분석.” 『한국방송학보』, 27(4), 251-293. google schola

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UCI(KEPA) : I410-ECN-0101-2016-336-002871329