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A Study on the Influence of Appearance Variables upon the Intellectual Impression Formation
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외모변인이 지적 인상형성에 미치는 영향에 관한 연구

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Type
Academic journal
Author
Journal
The Korean Society of Costume Journal of the Korean Society of Costume Vol.20 KCI Accredited Journals
Published
1993.5
Pages
17 - 30 (14page)

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A Study on the Influence of Appearance Variables upon the Intellectual Impression Formation
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The purpose of this study is to inquire into the influence of appearance cues on the intellectual impression formations, whether there are differences in the impression formation between the case which the appearance is partially percepted and the case wholely percepted. The study consists of the experiment of the factorial design with 5 independent variables of Face (intellectual and social), Hair Style (intellectual and social), Clothing Style (intellectual and social), Textile Pattern(single color, dot, and stripe), and Presentation Level of stimuli (upper-half and full-length). The outcomes of study are as follows : 1) The intellectual impression formation was influenced by face, clothing style, and textile pattern, but clothing style and textile pattern were more influential than face. When the models with intellectual face wore in intellectual clothing style, they gave more additional intellectual impression. And when intellectual clothing was in single color, it conveyed more intellectual impression. Hair style had no main effect but it influenced on the impression formation through interaction with other variables. 2) There were differcnces in the formation of the intellectual impressions between the case the appearance was partially percepted and the case wholely percepted. The case of full-lenth presentation was more influential than that of upper-half presentation.

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