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A Study on the Wearing and Purchasing Hanbok of Korean Urban Women
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한국 도시 여성의 한복 착용 및 구매 실태

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Type
Academic journal
Author
Journal
The Korean Society of Costume Journal of the Korean Society of Costume Vol.37 KCI Accredited Journals
Published
1998.3
Pages
33 - 46 (14page)

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A Study on the Wearing and Purchasing Hanbok of Korean Urban Women
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The purposes of present study were (1) to examine the actual condition of wearing and purchasing Hanbok, (2) to investigate the effect of demographic variables on the wearing and purchasing Hanbok and (3) to identify the dissatisfaction with Hanbok. Data were collected from 702 females, age 20 or older, residing in Seoul, Taejon, Pusan and were analysed. Results of this study were as follows : (1) Korean urban women possess from one to three Traditional Dress and wear Hanbok in one to three times during one year for special days. (2) The demographic variables that affect on wearing and purchasing Traditional Hanbok were age, income, family make-up and growing region. (3) One among the four Korean urban women possesses a Deformed Hanbok. And Korean women wears Deformed Hanbok for both daily life and special days. (4) The store that most women purchase Hanbok was order-made store near the house. The income affected on the store that purchaser selects significantly. (5) Three factors consisting of dissatisfaction with Hanbok were dissatisfaction with `wearing`, `purchasing` and `diversity of Hanbok design`. (6) Significant levels of correlations existed between the degrees of wearing Hanbok and dissatisfaction.

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