지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purposes of this study were to find out the catalogue and online-order apparel shoppers` impulsive purchase orientation and impulsive purchase stimuli. Self-administered questionnaires were distributed to women over than 20 years, and collected from middle to the end of November in 2000. Frequencies, percentages, and mean were calculated. One-way ANOVA, chi-square test, factor analysis, and cluster analysis were used, and Duncan`s Multiple Range test was followed. 1. Factors of impulsive purchase orientation were relax from negative moods, design property, inducement from neighbors, taste congruence, price property of apparel, positive moods, and loose-control, and were segmented into the low impulsive purchaser, the reasonable purchaser, the fulfilled with positive moods, and the high impulsive purchaser. The factors of impulsive purchase stimuli were apparel property, consumer service, sales promotion on the point of sales, and low price. 2. The low impulsive purchaser was affected little by impulsive purchase stimuli, spent a little money on apparel, and the married with high education level were the most. The reasonable purchaser was affected by sales promotion on the point of sales or low price, spent a little money on apparel, and students or house-wives were the most. The fulfilled with positive moods was affected by low price, and students or career women with high education level were the most, but spent less money on apparel. The high impulsive purchaser was affected by various impulsive purchase stimuli, the young unmarried with high education level were the most, and spent more money on apparel. 3. The younger, the unmarried, students or career women, and shoppers with higher income or apparel expenditure showed a higher impulsive purchase tendency for relax from negative mood, design property, for inducement from neighber, taste congruence, and positive moods. 4. The older, the married, house wives, and shoppers with higher apparel expenditure were stimulated by apparel property or consumer services.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
대학생 소비자의 충동구매행동에 관한 연구
한국생활과학회지
2005 .12
-
ψ-UNIFORM STABILITY FOR LINEAR IMPULSIVE DIFFERENTIAL EQUATIONS
충청수학회지
2014 .01
-
STABILITY OF LINEAR IMPULSIVE DIFFERENTIAL EQUATIONS VIA t-SIMILARITY
충청수학회지
2013 .01
-
면세점내 상황적.감정적 요인이 충동구매에 미치는 영향에 관한 연구
대한가정학회지
2010 .01
-
Self-Image and Impulsive Buying Orientation of Adolescents
International Journal of Costume and Fashion
2001 .12
-
CATV 홈쇼핑에서의 충동구매 자극 요인과 구매 경험과의 관련성
대한가정학회지
2004 .01
-
A converse theorem on $h$-stability via impulsive variational systems
대한수학회지
2016 .01
-
EXISTENCE OF SOLUTIONS FOR IMPULSIVE NONLINEAR DIFFERENTIAL EQUATIONS WITH NONLOCAL CONDITIONS
JOURNAL OF THE KOREAN SOCIETY FOR INDUSTRIAL AND APPLIED MATHEMATICS
2009 .08
-
지각된 한국이미지가 중국여성소비자의 한국의류제품평가와 구매의도에 미치는 영향
한국지역사회생활과학회지
2008 .09
-
Risk Perceptions and Risk-reduction Strategies in Internet Apparel Shopping
패션 비즈니스
2005 .01
-
고등학생의 소비지향적 태도와 충동구매에 관한 연구
가정과삶의질연구
2009 .08
-
윤리소비의식이 재활용 의류제품 구매태도에 미치는 영향에 관한 연구
복식
2014 .08
-
Stability properties in impulsive differential systems of non-integer order
대한수학회지
2019 .01
-
Uniqueness of solution for impulsive fractional functional differential equation
대한수학회논문집
2018 .01
-
중국과 한국 20대 여성의 체간부 신체치수와 체형 비교 분석
패션 비즈니스
2009 .01
-
PRACTICAL OBSERVER FOR IMPULSIVE SYSTEMS
대한수학회지
2014 .01
-
한국 어패럴 머천다이저 육성 교재 체제 수립에 대한 연구
한국가정과학회지
2000 .01
-
STABILITY OF IMPULSIVE CONTROL SYSTEMS WITH VARIABLE TIMES
Journal of applied mathematics & computing
2007 .01
-
Consumers’ Purchasing Intentions toward Sustainable Apparel in US
패션 비즈니스
2010 .01
-
Reconstruction of Impulsive Differential Equations in Biological Models
한국산업응용수학회 학술대회 논문집
2012 .11
이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2017-381-000762562