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A Study on the Fashion Involvement, Clothing Selection Criteria and Fashion Information Sources of Leisure Activities Consumers
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여가활동 소비자의 패션관여와 의복선택기준, 패션정보원에 관한 연구

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Type
Academic journal
Author
Journal
The Korean Society of Costume Journal of the Korean Society of Costume Vol.61 No.7 KCI Accredited Journals
Published
2011.8
Pages
51 - 66 (16page)

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A Study on the Fashion Involvement, Clothing Selection Criteria and Fashion Information Sources of Leisure Activities Consumers
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The study is intended to suggest the differentiated and subdivided indexes of the leisure fashion market and to provide the marketing strategy establishment and in-depth understanding of leisure fashion business by looking into the correlation between and among fashion involvement, clothing selection criteria and fashion information sources. This study was conducted by the questionnaire response method and the results were derived by using the SPSS 16.0 statistics program. The results of the study were as follows; 1) As a result of researching the difference between the leisure activities consumer groups and fashion involvement, there were significant differences in emotional and cognitive involvement. In the tour activity group and social activity group, emotional involvement was found to be higher than the cognitive experience while in the hobby and sports activity group, both involvements were equally as high. 2) As a result of researching the difference between the leisure activities groups and clothing selection criteria, it was found that the intrinsic and extrinsic criteria were high in the hobby and sports activity group and that the intrinsic criteria was high in the tour activity group and social activity group. 3) In the difference between the leisure activity groups and fashion information sources, it was found that media source, observation source and experience/personal source were high in the hobby and sports activity group. In addition, the experience and personal source were high in the social activity group. 4) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources, it was found that the emotional involvement, intrinsic criteria and observation source were higher in the group of females than males. 5) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources depending on the ages of leisure activities consumers, it was found that the emotional involvement and observation source were high in the group of 20-24 yrs old consumers and that the emotional involvement, intrinsic criteria and observation source were high in the group of 25-29 yrs old consumers. Also, in the group of 30-34 yrs old consumers, the emotional involvement, observation source and experience/personal source were high.
#여가활동 소비자 #의복선택기준 #패션관여 #패션정보원 #clothing selection criteria #fashion information sources #fashion involvement #Leisure activities consumers

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안영선 / 2009 / 중년의 여가활동과 삶의 질에 관한연구 google schola 하지연 / 2004 / 직장인 여가스포츠 활동의 참여요인 구명을 위한 탐색적 분석 google schola 한국문화관광연구원 / 2007 / 국민여가생활 활성화를 위한 여가정책 심포지엄 / 심포지엄 자료집 :29~64 google schola 이영선 / 2000 / 의복중요성 지각과 의복관여;가치,유행의사선도력 및 쇼핑행동과 관련지어 / 한국의류학회지 24(4):549~559 dbpia 김수경 / 2006 / 신노년층 여성의 자아지각과 여가행동에 따른 의복구매행동 google schola

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