지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study is to do an in-depth examination of Korean women in their 30’s on the characteristics of their online fashion shopping, clothes-wearing, and presentation. In-depth interview and quantitative analysis were conducted as study methods. Results of this in-depth analysis showed that the factor with the most significant influence in their lifestyle was “childbirth.” Childbirth was a major factor during fashion shopping and clothes-wearing. Also the results showed that the reason they used online shopping was for convenience, efficiency, rationality, pursuit of information, variety, and hedonism. In particular, women in their 30’s had a higher motivation for efficiency and rationality compared to those in their 20’s, and of those women, married working women showed the highest preference for fashion soho malls. Meanwhile, full-time homemakers, who pursued rationality, used open markets to search for fashion items based on price. Furthermore, the factors that women in their 30’s considered during online shopping were price, design, purpose or situation for wearing the clothing, respectively. Compared to the women in their 20’s, they emphasized recommendation, product properties, credibility, economy more than women in their 20’s. Factors such as marriage and childbirth were more influential than occupation. Meanwhile, the factors that women in their 30’s considered for wearing and presentation were time, place, and occasion(TPO), which all showed high importance in in-depth interview and quantitative analysis. Other factors were ‘suitable image to self’ and ‘covering up body figure.’
목차
등록된 정보가 없습니다.
참고문헌 (33)
참고문헌 신청
1. [인터넷자원] - / / 인터넷쇼핑, 30대가 이용도, 지출도 ‘최고’ / 경제투데이
2. [인터넷자원] - / / 온라인 신(新)유통 키워드 ‘큐레이션 커머스’ 선택의 시간까지 아껴준다 / 이코노믹리뷰
3. [학술지(정기간행물)] - Tauber, E. M. / 1972 / Why do people shop / Journal of Marketing 36 (4) : 46 ~ 49
4. [학술지(정기간행물)] - Dawson, S. / 1990 / Shopping motives, emotional states, and retail outcomes / Journal of Retailing 66 (4) : 408 ~ 427
5. [학술지(정기간행물)] - Eastlicka, M. A. / 1999 / Shopping motives for mail catalog shopping / Journal of Business Research 45 (3) : 281 ~ 290
2. [인터넷자원] - / / 온라인 신(新)유통 키워드 ‘큐레이션 커머스’ 선택의 시간까지 아껴준다 / 이코노믹리뷰
3. [학술지(정기간행물)] - Tauber, E. M. / 1972 / Why do people shop / Journal of Marketing 36 (4) : 46 ~ 49
4. [학술지(정기간행물)] - Dawson, S. / 1990 / Shopping motives, emotional states, and retail outcomes / Journal of Retailing 66 (4) : 408 ~ 427
5. [학술지(정기간행물)] - Eastlicka, M. A. / 1999 / Shopping motives for mail catalog shopping / Journal of Business Research 45 (3) : 281 ~ 290
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UCI(KEPA) : I410-ECN-0101-2017-381-000746695