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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국복식학회 International Journal of Costume and Fashion International Journal of Costume and Fashion Vol.11 No.2
- 발행연도
- 2011.12
- 수록면
- 65 - 78 (14page)
- DOI
- 10.7233/ijcf.2011.11.2.065
이용수
초록· 키워드
오류제보하기
Social media which support to share information and communicate between online users have recently won great popularity. Of the various social services, blogs have played an active role as a community in sharing, delivering and exchanging information among individual users who have share similar opinions, hobbies and preferences. Based on this cultural phenomenon, some companies often take advantage of blogs as a marketing tool to strengthen their public relations or deliver particular information to their costumer this study is designed to classy fashion-related blogs and define the characteristics of each type, expecting significant influences on fissure studies on this topic. We selected 50 fashion-related blogs as subjects, including 25 Korean blogs and the same number of international blogs, defined their characteristics and classified them into four different types. As the result, we found that there are apparent differences between the four types of blogs: "Individual taste" blogs which noticeably reflect loggers` own preference. ``Trend leader" blogs in which the bloggers intend to be trend leaders beyond expressing their preference. "Fashion media" blogs which plays a sign(flank role as a magazine by providing various information concerning fashion for costumers, and "Sales promotion" blogs which are used as prornottonal materials to attract customers by providing product reviews or advertisements.
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참고문헌 (10)
참고문헌 신청
1. [학술지(정기간행물)] - 강태중 / 2006 / 한국형 블로그에 대한 이용자의 지각된 상호작용성수준이 사이트 태도 및 블로그 이용 정도에 미치는 영향 / 한국광고홍보학보 8 (3) : 7 ~ 36
2. [학술대회논문] - Sung, Y. / 2001 / The information of online word-of-mouth / Korean Advertising Society, Fall Conference : 3 ~ 12
3. [학위논문] - Song, S. J. / 2008 / The impact of the nature of blogs on revisiting intention and word-of-mouth intention / 석사 / Hoseo University
4. [학술지(정기간행물)] - Korea Information Security Agency / 2007 / The advent of an era of memedia and privacy protection / Journal of Cybercommunication Academic Society 7 (3) : 1 ~ 3
5. [학술대회논문] - Lee, M. / 2006 / A comparative study on the types of blog use in Korea and the United States / Korea Society of Management Information System, Sprin Conference : 723 ~ 730
2. [학술대회논문] - Sung, Y. / 2001 / The information of online word-of-mouth / Korean Advertising Society, Fall Conference : 3 ~ 12
3. [학위논문] - Song, S. J. / 2008 / The impact of the nature of blogs on revisiting intention and word-of-mouth intention / 석사 / Hoseo University
4. [학술지(정기간행물)] - Korea Information Security Agency / 2007 / The advent of an era of memedia and privacy protection / Journal of Cybercommunication Academic Society 7 (3) : 1 ~ 3
5. [학술대회논문] - Lee, M. / 2006 / A comparative study on the types of blog use in Korea and the United States / Korea Society of Management Information System, Sprin Conference : 723 ~ 730
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