지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.11
- 수록면
- 203 - 208 (6page)
이용수
초록· 키워드
오류제보하기
Objective: This research aims to propose a novel advertising system using user-created photos and providing effective advertising for social network users on a mobile platform. Background: The mobile phone users have increased suddenly in these days. It brings on the needs of research about effective advertising system on a mobile platform. However, the previous researches have been focused on set the contents to the good position on the display of a mobile device and cost effective targeting advertising based on user’s interests. Method: We propose new mobile advertising system using user-created photo, the most popular contents type in mobile social network context. Then, we present the conceptual ergonomics model based on self-expression and self-referential perception. This proposed method is to upload photo and advertising together by searching related ad. The method of displaying ad is to use same location of user’s photo in double on mobile platform. The photo uploading with ads provoke emotional arousal by inserting logos in photo. When user clicks photo with logo, the photo is changed to advertising. Results: In result of this research, it revealed that proposed advertising system is expected higher cognitive and emotional usability than current mobile advertisements. For user, this is much easier to imprint than current system. Conclusion: The proposed consumer-created marketing system showed that it induces more intuitive and natural perception process from user than previous works. Application: This proposed research can be effectively used to social networking service such as Facebook or Twitter as well as web and tablet context.
목차
ABSTRACT
1. Introduction
2. Previous Works
3. Propose System
4. User Interaction Structure
5. Conclusion
References
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