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Need for Interaction or Pursuit of Information and Entertainment? : The Relationship among Viewing Motivation, Presence, Parasocial Interaction, and Satisfaction of Eating and Cooking Broadcasts
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정서적 허기인가 정보와 오락의 추구인가? : 먹방 · 쿡방 시청동기와 시청경험, 만족도의 관계

논문 기본 정보

Type
Academic journal
Author
Yoon Jae Jang (서울여자대학교) Mi Ra Kim (서울여자대학교)
Journal
Korean Association for Broarding & Telecommunication Korean Journal of Broadcasting and Telecommunication Studies Vol.30 No.4 KCI Excellent Accredited Journal
Published
2016.7
Pages
152 - 185 (34page)

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Need for Interaction or Pursuit of Information and Entertainment? : The Relationship among Viewing Motivation, Presence, Parasocial Interaction, and Satisfaction of Eating and Cooking Broadcasts
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Abstract· Keywords

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The aim of the present study was to clarify the relationship among viewing motivation, viewing experience (parasocial interaction and social presence), and satisfaction of eating and cooking broadcasts viewers. Specifically, the study examined (1) the motivations of the viewers of eating and cooking broadcasts, (2) whether, as often stated in recent discussions, the emotional hunger or loneliness is associated with the latest fad of eating and cooking broadcasts; and (3) how the viewing motivation impacts the satisfaction. A survey was conducted of 669 viewers of eating and cooking broadcasts. The results showed that there were four motivational factors of vicarious gratification, entertainment, information seeking, and habitual time-spending; single person households and/or lone diners had no significant differences in viewing motivation and level of satisfaction with their counterpart; and the effects of the motivations of vicarious gratification, entertainment, and information seeking on satisfaction were mediated by presence and parasocial interaction.
#먹방 #쿡방 #이용과 충족 #시청동기 #만족도 #실재감 #의사사회 상호작용 #eating broadcast #cooking broadcast #uses and gratifications #viewing motivation #viewing satisfaction #presence #parasocial interaction

Contents

1. 연구의 필요성
2. 기존 문헌 검토 및 이론적 논의
3. 연구방법
4. 연구 결과
5. 결론 및 논의
참고 문헌
Abstract

References (1)

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조준상, 은혜정. 리얼리티 예능 프로그램연구. 언론과학연구. 2013 google schola

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