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논문 기본 정보

자료유형
학술저널
저자정보
제나나 (이화여자대학교) 최경실 (이화여자대학교)
저널정보
한국색채학회 한국색채학회논문집 한국색채학회논문집 제30권 제3호(통권 제71호)
발행연도
2016.8
수록면
27 - 37 (11page)

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초록· 키워드

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Color preference can be affected by various factors which can have some effects on cognitive responses since it is the product of cognitive response to either like or dislike. Therefore, this researcher analyzes how the recollection process that occurs at the period when the color preference is examined influences some characteristics of color preference, in order to investigate the characteristics of color preference appearing in the cognitive process. To this end, an experiment is conducted by dividing the types of recollection into recollections for preferred and hated colors. The findings are as follow. The process of recollection for a specific color is capable of modifying subjects" preferred and hated colors as well as the degree of preference of the subject selected. Moreover, the degree of change in the future preference is also varied according to the type of recollection, and the group which recollects both preferred and hated colors shows a larger degree of change in the preference compared to other groups which recollect either of them. Thus, it is verified that if the same subject is stimulated by a specific color which influences his cognitive process, the color preference may change in the future. There is a need for a new approach rather than the existing fragmented research on the color preference, in that it should be understood based on characteristics of the cognitive response.

목차

Abstract
1. Introduction
2. Method of Research
3. Results
4. Conclusion and Proposal
References

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