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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2016.10
- 수록면
- 99 - 114 (16page)
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초록· 키워드
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Smartphone manufacturers launched innovative new products to gain market shares and significant profits. The success of these products was reliant on its novel innovation and on satisfing the consumers. Consumers were reacting different on consumer innovativeness, perceived risk and price sensitivity to purchase smartphone. Considering these points, this study investigated impacts of consumer innovativeness on the new products adoption in smartphone market and examined the gender differences among all the theoretical relationships proposed in this research model. The samples consisted of 316 questionnaires answered by university students. The collected data were analyzed by SPSS 22.0 and AMOS 22.0. According to the results of the reliability and validity test, all estimates were found reliable, and all items were included.
The results confirmed that cognitive innovativeness has no influence on perceived risk, price sensitivity and purchased intention but sensory innovativeness has positive effects on perceived risk, price sensitivity and purchased intention. Perceived risk has positive effects on price sensitivity. Perceived risk has no impact on purchase intention but price sensitivity has negative impact on purchase intention. The effect of cognitive innovativeness on perceived risk was much stronger for male than for female consumer. but the effect of cognitive innovativeness on purchase intention and price sensitivity on purchase intention was much stronger for female than for male consumer.
The results confirmed that cognitive innovativeness has no influence on perceived risk, price sensitivity and purchased intention but sensory innovativeness has positive effects on perceived risk, price sensitivity and purchased intention. Perceived risk has positive effects on price sensitivity. Perceived risk has no impact on purchase intention but price sensitivity has negative impact on purchase intention. The effect of cognitive innovativeness on perceived risk was much stronger for male than for female consumer. but the effect of cognitive innovativeness on purchase intention and price sensitivity on purchase intention was much stronger for female than for male consumer.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Theoretical Background and Hypotheses Development
Ⅲ. Method
Ⅳ. Results of the Research
Ⅴ. Conclusions
References
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UCI(KEPA) : I410-ECN-0101-2017-323-001640623