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논문 기본 정보

자료유형
학술저널
저자정보
Sol A Nam (Australian Chamber of Commerce) Heejin Lee (Yonsei University) Heejung Lee (CHA University)
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제30권 제10호
발행연도
2016.10
수록면
43 - 57 (15page)
DOI
10.21298/IJTHR.2016.10.30.10.43

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초록· 키워드

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This study examines the impacts of cognitive and affective images of Australia among Korean tourists and observes how they influence Korean tourists’ intention to visit Australia. Recognising tourists’ involvement in overseas trip is often mentioned with the concept of destination image and tourists’ behaviour, it is applied as a moderate variable between cognitive and affective images of Australia and tourists’ intention to visit. A questionnaire is designed which is based on literature review. This paper finds that: 1) ‘social environment’, "cultural and recreation activities", and "natural and iconic environment" are the important components of cognitive image of Australia from Korean tourists’ perspectives, 2) ‘scenery-like’, "urban" and "sensitive" are the significant components of affective image of Australia; 3) tourists’ involvement in overseas trip partially plays a moderate variable between cognitive and affective images of Australia on the one hand, and Korean tourists’ intention to visit Australia on the other. While cognitive and affective attributes are widely studied throughout tourism studies, a practical study with a specific destination and a targeting group has been rare. This paper provides Australia tourism with significant information suggesting how to appeal Korean tourists.

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Abstract
Ⅰ. Introduction
Ⅱ. Literature review
Ⅲ. Methodology
Ⅳ. Results
Ⅴ. Discussion and implications
References

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