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The Impact of Standardization Intensity on Sales Performance : Evidence from Korean SMEs
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논문 기본 정보

Type
Academic journal
Author
Journal
Korea Technology Innovation Society Journal of Korea Technology Innovation Society Vol.19 No.3 KCI Accredited Journals
Published
2016.9
Pages
417 - 438 (22page)

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Background
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Method
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Result
The Impact of Standardization Intensity on Sales Performance : Evidence from Korean SMEs
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Abstract· Keywords

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The choice of SMEs between standardization and R&D is one of the strategies of building capabilities for achieving competitive advantages under the liabilities of newness and smallness. This paper provides empirical evidence of Korean SMEs choice between standardization and R&D. We hypothesize two possible impacts of standardization intensity on sales performance; a positive linear and a U-shaped relationship. The analysis of data on 821 Korean SMEs from information and technology, and electricity and electronics industries in 2013 shows an U-shaped relationship between relative standardization intensity over R&D and sales performance.
#표준화 집중도 #기업의 매출성과 #중소기업 #정보통신산업 #전기전자산업 #Standardization intensity #Sales performance #Small and Medium sized Enterprise #Information and Communication Industries #Electricity and Electronics Industries

Contents

국문요약
ABSTRACT
I. Introduction
II. Theoretical background
III. Hypothesis development
IV. Method
V. Results
VI. Discussion and conclusion
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UCI(KEPA) : I410-ECN-0101-2017-505-001899819