지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.5
- 수록면
- 1,919 - 1,923 (5page)
이용수
이 논문의 연구 히스토리 (3)
2012
Analysis of Website Ranking in Search Engine using Multi-criteria Decision
Nita Solehati
,
Joonsoo Bae
,
Youngki Kang
한국경영과학회 학술대회논문집
2012.05
학술대회자료
Analysis of Website Ranking in Search Engine using Multi-criteria Decision
Nita Solehati
,
Joonsoo Bae
,
Youngki Kang
대한산업공학회 춘계공동학술대회 논문집
2012.05
학술대회자료
- 이 논문의 후속연구가 궁금하신가요?
- 연관 학술논문 또는 학술발표를 통해 보다 발전된 연구결과를 확인하실 수 있습니다.
- 이 논문의 연구 히스토리 확인하기
초록· 키워드
오류제보하기
Over past decade, internet has been growing very fast and has become an integral part in modern business activity. As such, search engine - a tool to find online data, e.g., Google, Bing, Yahoo etc - has become the most popular website application among others. In the cyber world, it is widely known that the highest rank website is the most popular one for which it is beneficial not only in terms of advertisement rate, but also can promote the website for business activity. Therefore, every company expects their website to appear in the top 10 or in the first page of search engine website; this fact makes web developers highly competitive to get into the highest rank on the search engine. Currently, there are many available search engines that can be used to help internet users; every search engine, however, has different way of indexing the website ranking: Google has 5 criteria whereas its closest competitor, Yahoo, has 4 criteria. Thus, indexing website rank is a multi-criteria decision for which it can be solved using some method.
In this paper, we explore and evaluate the ability of PROMETHEE to indexing and rank some websites based on multi-criteria analysis, for which the results is similar to one done by Google. This method allows company to easily compare their website popularity among competitors website in the search engine which can be used as powerful tool to boost their marketing strategy.
In this paper, we explore and evaluate the ability of PROMETHEE to indexing and rank some websites based on multi-criteria analysis, for which the results is similar to one done by Google. This method allows company to easily compare their website popularity among competitors website in the search engine which can be used as powerful tool to boost their marketing strategy.
목차
Abstract
Introduction
Methodology
Results and discussion
Concluding remarks
Acknowledgements
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