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Influence of New Town Residents' Housing Value of an Apartment House on Housing Satisfaction and Customer Loyalty - With focus on the 2nd term new town case -
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신도시 거주자의 아파트에 대한 주거가치가 주거만족과 고객충성도에 미치는 영향 : 2기 신도시 사례를 중심으로

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Type
Academic journal
Author
Mu-Seon Lee (성결대학교)
Journal
Korea Academy Industrial Cooperation Society Journal of the Korea Academia-Industrial cooperation Society Vol.17 No.10 KCI Accredited Journals
Published
2016.10
Pages
412 - 425 (14page)

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Influence of New Town Residents' Housing Value of an Apartment House on Housing Satisfaction and Customer Loyalty - With focus on the 2nd term new town case -
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Recently, the influence of the residential value of new town apartment houses has been increasing in the housing market; however, there has been little study on the relationship between the housing value and customer loyalty. This study analyzed the influence of the housing value on housing satisfaction and customer loyalty. To this end, this study conducted a survey targeting 519 residents in the second term new town. Accordingly, basic statistics, reliability and hypothesis test were carried out using SPSS 21.0 and ANOVA as an analysis method. The study results are as follows. First, as a result of factor analysis of the housing value, the factor was analyzed as 6 sorts, such as safety, sociality, convenience, economic feasibility, aesthetics, and comfort. Second, safety, comfort, and convenience among the factors in the housing value were found to have a significant influence on the housing satisfaction. This means that the concepts of property and assets reflect the development of new urban city apartments. Third, a new town house purchaser"s positive housing value and housing satisfaction were found to increase customer loyalty. This greater satisfaction of the current residential apartment dwellers means that they are more likely to introduce their relatives and neighbors. These results suggest that a positive outlook of a new town householder on the housing value and housing satisfaction will eventually work more on revitalizing the housing market.
#New Town #Housing Satisfaction #Housing Value #Customer Loyalty #Apartment

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1. 서론
2. 이론적 배경
3. 연구방법
4. 연구결과
5. 결론
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