지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2018.2
- 수록면
- 71 - 79 (9page)
- DOI
- 10.15187/adr.2018.02.31.1.71
이용수
초록· 키워드
오류제보하기
Background : YOLO may be defined as an act or purchase based on one’s will. This is a method of self-cure to encourage a transition from pessimistic attitudes against society to a well-being life. As YOLO has been causing a considerable wave in terms of social and economic states recently, traditional consumption values have undergone some changes as well. Although marketing movements, including goods and services, targeting the YOLO trend have been active, academic approaches of studying consumption habits are severely lacking. Given these conditions, the purpose of this study is to analyze the coveted well-being lifestyle and consumption values based on YOLO trends.
Methods : The survey was conducted on both male and female college students residing in the Busan area. The questionnaire (n=300) was distributed from Sep. 5th to Sep. 15th. Among the 275 questionnaires collected, 255 questionnaires were used in the final data analysis. YOLO had 10 questions, well-being lifestyle had 9 questions, and consumption value had 11 questions on a 5 point Likert scale. Factor analysis, reliability analysis, cluster analysis, independent sample t-test, and frequency analysis were performed using the SPSS 17.0 program.
Results : First, YOLO can be originated from three main causes: experience-emphasis, self-emphasis, and present happiness-emphasis. A well-being lifestyle can be originated from two main causes: mental health, and physical heath. Consumption value can be originated from three main causes: physical value, differential value, and social value.
Second, two groups were categorized according to the type of YOLO-disposition (high or low).
Third, a well-being lifestyle based on a disposition type showed some significant differences in terms of both mental and physical health. Consumption value showed some significant differences in terms of differentiated value and social value.
Conclusions : The significance of this study is that relevant research and analysis in terms of the relativity between dispositions of growing YOLO individuals and their consumption habits. However, the subjects were limited to individuals in their 20s thus the study showed limitations in studying various age groups.
Methods : The survey was conducted on both male and female college students residing in the Busan area. The questionnaire (n=300) was distributed from Sep. 5th to Sep. 15th. Among the 275 questionnaires collected, 255 questionnaires were used in the final data analysis. YOLO had 10 questions, well-being lifestyle had 9 questions, and consumption value had 11 questions on a 5 point Likert scale. Factor analysis, reliability analysis, cluster analysis, independent sample t-test, and frequency analysis were performed using the SPSS 17.0 program.
Results : First, YOLO can be originated from three main causes: experience-emphasis, self-emphasis, and present happiness-emphasis. A well-being lifestyle can be originated from two main causes: mental health, and physical heath. Consumption value can be originated from three main causes: physical value, differential value, and social value.
Second, two groups were categorized according to the type of YOLO-disposition (high or low).
Third, a well-being lifestyle based on a disposition type showed some significant differences in terms of both mental and physical health. Consumption value showed some significant differences in terms of differentiated value and social value.
Conclusions : The significance of this study is that relevant research and analysis in terms of the relativity between dispositions of growing YOLO individuals and their consumption habits. However, the subjects were limited to individuals in their 20s thus the study showed limitations in studying various age groups.
목차
Abstract
1. Introduction
2. Theory Study
3. Research Methods and Procedures
4. Results
5. Conclusion
References
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UCI(KEPA) : I410-ECN-0101-2018-658-001775705