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Mongolian Lifestyle Types and Characteristics
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몽골인의 라이프스타일 유형과 특성

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Type
Academic journal
Author
Badarch Odbayasal (전남대학교) Kang, Daehun (DHK)
Journal
Korea Business Association Journal of Business Convergence Vol.2 No.1 KCI Accredited Journals
Published
2017.5
Pages
23 - 28 (6page)
DOI
10.31152/JB.2017.05.2.1.23

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Method
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Result
Mongolian Lifestyle Types and Characteristics
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Abstract· Keywords

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This study typifies the lifestyle characteristics of Mongolian consumers and provides information for understanding various modes of behavior of Mongolian consumers. For lifestyle typification, general lifestyle such as clothing, diet, housework, leisure / cultural life were classified into four types of consumption type. The lifestyle factors were 16 items in the clothing, 16 items in the diet, 10 items in the main life, and 13 items in the leisure / cultural life.
A total of 364 questionnaires collected for Mongolian consumers were used for the final analysis. The conclusions of this study are summarized as follows. There are five dimensions of lifestyle: five dimensions of fashion (fashion orientation, fashion innovation, brand orientation, fashion sensitivity, and fashion rewards), and five dimensions of diet (health consideration, Western style, simplicity pursuit, gourmet style, (Family orientation, self - fulfillment, and leisure needs), which are the three dimensions of home life (convenience orientation, urban orientation, and house keeping) and leisure / cultural life. And the lifestyle of Mongolian consumers was typified into four clusters. Each cluster was named as inactive, self centered, active, and rational.
#라이프스타일 #몽골소비자 #의식주 #여가 #문화 #lifestyle #mongolian consumer #food& #clothing #leisure #culture

Contents

I. 서론
II. 라이프스타일의 이론적 고찰
III. 연구방법
IV. 분석결과
V. 결론
참고문헌

References (19)

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강이주 / 1990 / 생활양식과 소비패턴에 관한 연구 / 소비자학연구 1(2):84~99 google schola 김홍규 / 1998 / 한국소비자의 가치체계연구 : 궁극적 가치와 소비신념의 가치구조를 중심으로 / 광고학연구 9(4):57~82 google schola 문병준 / 2004 / 현대카드:라이프스타일에 따른 차별화 마케팅 / 아시아마케팅저널 6(3):83~98 dbpia Bazardorj Sodchimeg / 2010 / 몽골인들의 인터넷 라이프스타일에 따른 패션쇼핑성향과 인터넷 쇼핑몰 서비스 지각 / 복식 60(10):146~162 dbpia Badarch Odbayasal / 2012 / 외국 생활 경험에 따른 라이프스타일 차이분석 google schola

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