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Subject

Examining the relationships among holistic experience constructs, attitude, and support in Hanok village
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한옥마을에서의 총체적 체험 요소, 태도, 그리고 지지도 간 영향관계 분석

논문 기본 정보

Type
Academic journal
Author
Ha, Jin-Young (연성대학교) Yoon, Seol-Min (대전세종연구원)
Journal
Korean Hospitality and Tourism Academe Korean Journal of Hospitality & Tourism Vol.27 No.3(Wn.107) KCI Accredited Journals
Published
2018.4
Pages
61 - 79 (19page)
DOI
10.24992/KJHT.2018.04.27.03.61.

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Examining the relationships among holistic experience constructs, attitude, and support in Hanok village
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Abstract· Keywords

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In this modern world, the experience is becoming important to promote tourist response. The purpose of this study was to examine the relationship among constructs based on the perspective of experiential marketing, and to analyze structural relation among constructs of experiential marketing, attitude, and support toward utilization as a tourist site. To this end, data were collected through an on-site survey for five days including weekdays and weekends. A sample of 292 tourists visiting the Bukchon Hanok Village was obtained using convenience sampling. Results show the sensory experience (SENSE) were positively related to emotional experience (FEEL) which in turn, positively influenced cognitive experience (THINK). Sensory experience (SENSE) was found to have positively influenced relational experience (RELATE) which in turn, positively influenced cognitive experience (THINK). Emotional experience (FEEL) and cognitive experience (THINK) were positively influenced by behavioral experience (ACT) which in turn, positively influenced attitude. Finally, attitude had a positive effect on support. Findings suggest that strengthening sensory experience (SENSE), emotional experience (FEEL), and cognitive experience (THINK) are very important for behavioral experience (ACT) of tourists in Bukchon Hanok Village. Based on the findings, theoretical and practical implications to promote Bukchon Hanok Village as a tourist site were further suggested in the conclusion section.

Contents

Abstract
Ⅰ. 서론
Ⅱ. 선행연구 검토
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론 및 시사점
참고문헌
국문초록

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UCI(KEPA) : I410-ECN-0101-2018-323-002037660