메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

Examining the relationships among holistic experience constructs, attitude, and support in Hanok village
Recommendations
Search
Questions

한옥마을에서의 총체적 체험 요소, 태도, 그리고 지지도 간 영향관계 분석

논문 기본 정보

Type
Academic journal
Author
Ha, Jin-Young (연성대학교) Yoon, Seol-Min (대전세종연구원)
Journal
Korean Hospitality and Tourism Academe Korean Journal of Hospitality & Tourism Vol.27 No.3(Wn.107) KCI Accredited Journals
Published
2018.4
Pages
61 - 79 (19page)
DOI
10.24992/KJHT.2018.04.27.03.61.

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
Examining the relationships among holistic experience constructs, attitude, and support in Hanok village
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
In this modern world, the experience is becoming important to promote tourist response. The purpose of this study was to examine the relationship among constructs based on the perspective of experiential marketing, and to analyze structural relation among constructs of experiential marketing, attitude, and support toward utilization as a tourist site. To this end, data were collected through an on-site survey for five days including weekdays and weekends. A sample of 292 tourists visiting the Bukchon Hanok Village was obtained using convenience sampling. Results show the sensory experience (SENSE) were positively related to emotional experience (FEEL) which in turn, positively influenced cognitive experience (THINK). Sensory experience (SENSE) was found to have positively influenced relational experience (RELATE) which in turn, positively influenced cognitive experience (THINK). Emotional experience (FEEL) and cognitive experience (THINK) were positively influenced by behavioral experience (ACT) which in turn, positively influenced attitude. Finally, attitude had a positive effect on support. Findings suggest that strengthening sensory experience (SENSE), emotional experience (FEEL), and cognitive experience (THINK) are very important for behavioral experience (ACT) of tourists in Bukchon Hanok Village. Based on the findings, theoretical and practical implications to promote Bukchon Hanok Village as a tourist site were further suggested in the conclusion section.
#Hanok Village #Experiential Marketing #Strategic Experiential Modules #Attitude #Support #한옥마을 #체험마케팅 #전략적 체험 모듈 #태도 #지지도

Contents

Abstract
Ⅰ. 서론
Ⅱ. 선행연구 검토
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론 및 시사점
참고문헌
국문초록

References (59)

Add References
[학위논문] - 김미지 / 2009 / 의류매장에서의 체험마케팅이 애호도에 미치는 영향 : 싱글족중심으로 / 석사 / 경희대학교 대학원 google schola [학술지(정기간행물)] - 김민숙 / 2014 / 글로벌 패스트패션 브랜드 경험과 브랜드 사랑과의 관계 / 한국웰니스학회 9 (3) : 13 ~ 31 dbpia [학술지(정기간행물)] - 김종운 / 2015 / 중국유학생의 성인애착, 자아분화, 대인관계 및 대학생활적응 간의 구조관계 분석 / 청소년상담연구 23 (1) : 29 ~ 53 Crossref [학술지(정기간행물)] - 김진국 / 2016 / 골프용품브랜드의 체험마케팅과 브랜드태도 및 구매의도와의 관계연구 / 한국체육학회지 55 (4) : 389 ~ 398 google schola [학술대회논문] - 김학중 / 2014 / 전통경관의 키치적 양상에 대한 평가와 장소 정체성의 관련성 연구, 북촌한옥마을 SBE평가 결과를 중심으로 / 제76차 한국관광학회 연구논문 발표대회논문집 : 569 ~ 587 google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

Effect relationship between tourism attractiveness, perceived value, attitude, and behavioral intention of a cultural tourism-oriented traditional market place : Focused on the moderating effect of visiting experience
Min-Jae Oh International Journal of Tourism and Hospitality Research 2018 .03
The Effects of Tourism Experience on Tourist Satisfaction of the Fishery Experience Village
Nam ,  Jung-Heon Journal of Tourism and Leisure Research 2018 .03
The Effect of Consumers’ Need for Uniqueness for Character Collaboration Menu on Perceived Value and Repurchase Intention in Fast Food Restaurants
Sung ,  Hye-Jin ,  Kim Journal of Tourism and Leisure Research 2018 .03
A Study on the Perceived Value, Brand Attitude, Brand Reputation and Relationship Continuity of Coffee Shops
Suh ,  Chul-Hyun Journal of Tourism and Leisure Research 2018 .02
Study on digital media service for experiential marketing - Focused on cosmetics brand case
Bo Yun Choi ,  Jae Young Yun 한국HCI학회 학술대회 2018 .01

Recently viewed articles

A Study on The Desocialization form sport of Track and Field Athletes
Lee, Doo-Yong, Park 외 1명The Korean Society Of Sports Science2012.10
 The Taiwan Issue and Korea’s Economic Security in the Era of U.S.-China Strategic Competition
Jaichul HeoKorea Institute for International Economic Policy2023.02
 Effect of Difference in Dietary Behavior and Lifestyle by Nutrition Knowledge Level Among College Students in Pyeongtaek Area
Ahn, Seo Hyeon, Kim 외 1명Korean Association of Human Ecology2022.04
 Evaluating the Short-term Effect of a New Monorail-type Light Rail Transit on Apartment Sale Prices : DID Estimation in the Case of Daegu City
Ahn, Yongjin, Kim 외 1명ARCHITECTURAL INSTITUTE OF KOREA2021.05

Comments(0)

0

Write first comments.

UCI(KEPA) : I410-ECN-0101-2018-323-002037660