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The Evolution of Video Game Industry : Applying the Industrial Organization Model to the U.S. Video Game Market
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비디오 게임 산업의 진화 : 미국 비디오 게임 시장에 대한 산업조직론적 접근

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Type
Academic journal
Author
Journal
Korea Game Society Journal of Korea Game Society Vol.12 No.6 KCI Accredited Journals
Published
2012.12
Pages
47 - 57 (11page)
DOI
10.7583/JKGS.2012.12.6.47

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The Evolution of Video Game Industry : Applying the Industrial Organization Model to the U.S. Video Game Market
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Video game industry has undergone the drastic changes for forty-year history. The purpose of this study was to gain an understanding of the historical evolution of the U.S. video game industry. To achieve this goal, this study has chosen the industrial organization model as the theoretical framework. This study found that the market structure as well as the market conduct in the U.S. video game industry changed drastically. This study concludes that the change of the market structure of the U.S. video game industry relates to the change of market conduct. This study could serve as the basis for future research on the economic analysis of video game industry.
#market conduct #industrial organization #market structure #시장 구조 #비디오 게임 산업 #산업조직론 #video game industry #시장 행위

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