지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.3
- 수록면
- 99 - 112 (14page)
이용수
초록· 키워드
오류제보하기
The focus of this study is on investigating how to divide consumers effectively and what the best appropriate sales strategies according to consumer orientation are good on restaurants in super deluxe hotels. Nowadays, Most of these hotel companies are conducting customer satisfaction management focusing on customer loyalty. The customer orientation in previous studies is divided into three different segments, namely ``interaction-oriented``, ``task-oriented`` and ``self-oriented`` customers. And the most appropriate sales tactics according to customers orientation have been proposed. This study results are like below. First, in the analysis results of adaptive selling tactics on customer satisfaction, all customer types by adaptive strategies of persuasion tactics were affected. Second, Task-oriented customer to customer satisfaction and customer loyalty compared to other types were investigated low in adaptive selling. Third, customers who are satisfied with adaptive selling tactics have significant effect on customer loyalty, which supports the previous studies. Thus we hope this study could be a using standard as foundation for establishing effective selling strategies and understanding customer orientations on the restaurant.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2018-326-002147142