지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.3
- 수록면
- 113 - 126 (14page)
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초록· 키워드
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Recently many researches regarding market orientation have been published. However, the effects of market orientation on service innovation have not been studied much. This study hypothesizes that market orientation enhances service innovation and thus increases Hotel`s performance. For the empirical test, this study collected data from 5 star hotels in Seoul. The results using Spss 16 for window show that the hypotheses are statistically all significant. Hence, the implications to the 5 star hotel`s management are that First, Market orientation affects service innovation. as out of the strongest influencer to service innovation, It was showed in interoffice coordination, customers orientation, competition orientation. Second, service innovation affects to hotel`s performance. Third, as out of the sub-dimensions of market orientation, only interoffice coordination has a partial mediating effect between market orientation and performance.
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