지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.9
- 수록면
- 11 - 24 (14page)
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초록· 키워드
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This study aims to investigate the impact of the service environment of pavilion and visitors` satisfaction on national image and loyalty. Factor analyses were performed to identify the service environment of pavilion and national image. A structural equation modeling was utilized to measure the mediating effect of visitors` satisfaction and national image. An on-site survey was conducted with Chinese nationals who visited Korean national pavilion at the 2010 World Exposition in Shanghai, China. SPSS 18.0 and Amos 18.0 were used with the 275 data collected. The results indicates that (1) the service environment of pavilion consists of social factors, convenience factors, and tangible factors, while national image is comprised of nationality factors, political-economic factors, and relational factors and (2) National factors showed the most significant impact on visitors` satisfaction, which has the most powerful impact on political-economic factors and loyalty of visitor impact on nationality factor only. Managerial implications for international exhibition will be suggested to design and customize the national image and loyalty.
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UCI(KEPA) : I410-ECN-0101-2018-326-002146685