지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.9
- 수록면
- 159 - 175 (17page)
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초록· 키워드
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The objectives of the study were to investigate the relative importance of institutional DINESERV factors (i.e., tangibles, reliability, responsiveness, assurance, empathy and food quality) that to examine the influence of customer satisfaction on revisit intention. A survey questionnaire was distributed to 588 patronage at a family restaurant in Incheon city from Nov. 10-16 in 2010. Confirmatory factor analysis, discriminant validity analysis, and structural equation modeling analyses were used to analyze the data. The findings showed that all institutional DINESERV dimensions had a significant positive effect on overall customer satisfaction and behavioral intention(i.e., revisit intention and positive word-of-mouth endorsement). Specially food quality is most significant to customer satisfaction, also tangibles and empty did make a significant influence on the customer satisfaction. secondary. also indicated that customer satisfaction did make a significant influence on the behavioral intention (i.e., revisit intention and positive word-of-mouth endorsement). Further improving customer satisfaction, which results in increased behavioral intention(i.e., revisit intention and positive word-of-mouth endorsement).
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UCI(KEPA) : I410-ECN-0101-2018-326-002146781