지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 331 - 352 (22page)
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초록· 키워드
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Retaining and gaining customer loyalty has become more important for ski resort industries due to the highly competitive environment and supply reduction. The purpose of the study was to investigate the influence of relation benefit on perceived value, customer satisfaction, and customer royalty based on the real survey data from 281 university students who were visited the ski resorts in Gangwon province on 2011-2012 winter season. The finding shows that relation benefits for ski resort visitors were revealed three sub factors : psychological benefit factor, economic benefit factor, and social benefit factor. In case of perceived value were consisted of two sub factors : symbolic value, functional value. Second psychological benefit factor and economic benefit factor were positively influenced on both symbolic value and functional value but not social benefit factor. Third only psychological benefit factor was positively influenced on customer satisfaction, but all the three sub factors were positively effected on customer royalty. Fourth symbolic value and functional value were positively effected on customer satisfaction, and customer royalty. Finally, customer satisfaction was positively influenced on customer royalty. Through the result, the author hope this study aims to develop the relation benefit model on relation exchanges in future study.
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UCI(KEPA) : I410-ECN-0101-2018-326-002145426