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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국호텔관광학회 호텔관광연구 호텔관광연구 제16권 제5호 (통권 제56권)
발행연도
2014.9
수록면
48 - 68 (21page)

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Although oversea package tour product studies have shown that improved choice attributes will contribute to increased participator travel satisfaction, and both of them influence visitors future behavioral intentions, there is still a lack of guidance in the choice attributes studies in understanding the variable to effect on the travel satisfaction and intention system. We used the perceived value as a tool which measure the relationship between participator evaluation on oversea package tour product which is offered by travel agencies and travel satisfaction. We also examined the role of travel satisfaction in the behavioral intentions relationship. The results of this study are as like follows. First, in factor analysis, perceived value was extracted with emotional value, functional quality value, functional price value, and social value. Second, at the result of the analysis, perceived value(emotional value, functional price value, and social value) effected on choice attributes. And factor of functional price value are relatively important determinant of the choice attributes of oversea package tour product. Third, the results clearly demonstrate the effect of choice attributes on behavioral intentions(repurchase and positive word of mouth) in the oversea package tour product. With regard to the business implications, when designing tourism package products, tour manager and planner must pay special attention to the guides service and training.

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