메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류

추천
검색
질문

논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국호텔관광학회 호텔관광연구 호텔관광연구 제19권 제1호 (통권 제70권)
발행연도
2017.2
수록면
139 - 157 (19page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색
질문

초록· 키워드

오류제보하기
While the existing studies carried out research within a general framework with respect to the relationships among the franchisor`s market orientation, the franchisee`s relational commitment, and business performance, this study intends to investigate the important factors by subdividing them, and to propose the desirable roles of the domestic franchisor and franchisees and seek their win-win partnership. The findings of this study show that market orientation and relational commitment have significant effects on business performance in the franchisor and the franchisee. As for market orientation and relational commitment, it was found that affective commitment had the highest influential relationship, which is the direct result of franchisors` concentrated efforts on the opening of affiliated stores. Their failure to provide future market research and information after the opening of stores leads to slow response to market environment and business failure. Relational commitment is an important factor that influences business performance, and thus priority should be given to trust building for relational commitment. And market orientation is an important factor behind recontract intention, the greatest concern of the franchisor, and thus ties based on market trends and continuous information providing will have be formed in order to expand recontract and affiliation into other brands.

목차

등록된 정보가 없습니다.

참고문헌 (57)

참고문헌 신청

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

이 논문과 함께 이용한 논문

최근 본 자료

전체보기

댓글(0)

0

UCI(KEPA) : I410-ECN-0101-2018-326-002151613