지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2018.5
- 수록면
- 51 - 65 (15page)
- DOI
- 10.15187/adr.2018.05.31.2.51
이용수
초록· 키워드
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Background : If the continued growth and affluence of the welfare state are to be sustained, we need to show strength within future growth areas. As one of the areas, design is a central element in the cultural and creative economy, which is one of the major economic growth areas in South Korea. Design startup businesses, which are typically newly emerged entrepreneurial ventures and follow a new business model, are increasingly meeting the market need by developing innovative products, processes or services in the design industry and creative economy. In this background, this study explores to suggest the findings as critical factors to design startup firms, and discussed to improve design startup business development in new startup business environment.
Methods : This study divided design startups into four types and conducted a multiple-case study, which analyzed the cases into consideration the four types of design startups. The study selected around 70 design startup firms based on the data base of KIPD(Korea Institute of Design Promotion) and KCCA(Korea Creative Content Agency). In the end KIDU, SHAPL, 3Dconnection, and dALL were selected as the four study subjects. The paper uses a design startup business framework by four types: market-capital oriented startup, market-social oriented startup, technology-capital oriented startup and technology-social oriented startup. Each case of the type framework was analyzed to find the critical characteristics to business-building and development by the SERM model, which included the subject, environment, resource and mechanism.
Results : It was found that Korea"s design-driven startup companies consider the experience of the founder and the understanding of the customer very seriously: they emphasize drawing the interest of investors award activities, differentiated and integrated processes and platform development. These results provide four implications: first, design startup companies have to go beyond specialized core design capabilities and technologies to create integrated, enterprise-wide enterprise processes from planning to production, distribution, logistics and marketing. Second, design startups need active PR activities to ensure reliability within the market and brand awareness for market entry, so companies use design awards to actively attract investors. Third, startup companies have the limitation that product characteristics can easily be changed due to the small company size, or the corporate vision can collapse. Finally, since the market of startup companies today needs to be globalized, discussion about the entry of design startup companies in Korea into the overseas market and the need for products to target the global market, needs to be more active.
Conclusions : This research examines the design startup companies that are active in the Korean industry through case studies of four types of representative companies: market-based economy type, market-based society type, technology-based economy type and technology-based society type. The results show that Korea`s startup companies consider the experience of the founder and the understanding of the customer very seriously, and that they emphasize investment attraction, award activities, the differentiated and integrated processes and platform development.
Methods : This study divided design startups into four types and conducted a multiple-case study, which analyzed the cases into consideration the four types of design startups. The study selected around 70 design startup firms based on the data base of KIPD(Korea Institute of Design Promotion) and KCCA(Korea Creative Content Agency). In the end KIDU, SHAPL, 3Dconnection, and dALL were selected as the four study subjects. The paper uses a design startup business framework by four types: market-capital oriented startup, market-social oriented startup, technology-capital oriented startup and technology-social oriented startup. Each case of the type framework was analyzed to find the critical characteristics to business-building and development by the SERM model, which included the subject, environment, resource and mechanism.
Results : It was found that Korea"s design-driven startup companies consider the experience of the founder and the understanding of the customer very seriously: they emphasize drawing the interest of investors award activities, differentiated and integrated processes and platform development. These results provide four implications: first, design startup companies have to go beyond specialized core design capabilities and technologies to create integrated, enterprise-wide enterprise processes from planning to production, distribution, logistics and marketing. Second, design startups need active PR activities to ensure reliability within the market and brand awareness for market entry, so companies use design awards to actively attract investors. Third, startup companies have the limitation that product characteristics can easily be changed due to the small company size, or the corporate vision can collapse. Finally, since the market of startup companies today needs to be globalized, discussion about the entry of design startup companies in Korea into the overseas market and the need for products to target the global market, needs to be more active.
Conclusions : This research examines the design startup companies that are active in the Korean industry through case studies of four types of representative companies: market-based economy type, market-based society type, technology-based economy type and technology-based society type. The results show that Korea`s startup companies consider the experience of the founder and the understanding of the customer very seriously, and that they emphasize investment attraction, award activities, the differentiated and integrated processes and platform development.
목차
Abstract
1. Introduction
2. Literature Review
3. Research Method
4. Case Study
5. Conclusion
References
참고문헌 (25)
참고문헌 신청
[학술지(정기간행물)] - Barney, J. / 1991 / Firm resources and sustained competitive advantage / Journal of Management 17 (1) : 99 ~ 120
[학술지(정기간행물)] - Barringer, B. R. / 1998 / Small business growth through geographic expansion : a comparative case study / Journal of Business Venturing 13 : 467 ~ 492
[학술지(정기간행물)] - Berger, A. N. / 2001 / The effects of geographic expansion on bank efficiency / Journal of Financial Services Research 19 (3) : 163 ~ 184
[단행본] - Chandler, A. D. / 1962 / Strategy and structure: chapters in the history of the industrial enterprise / MIT Press
[학술지(정기간행물)] - Child, J. / 1972 / Organization Structure, Environment and Performance : The Role of Strategic Choice / Sociology 6 : 1 ~ 22
[학술지(정기간행물)] - Barringer, B. R. / 1998 / Small business growth through geographic expansion : a comparative case study / Journal of Business Venturing 13 : 467 ~ 492
[학술지(정기간행물)] - Berger, A. N. / 2001 / The effects of geographic expansion on bank efficiency / Journal of Financial Services Research 19 (3) : 163 ~ 184
[단행본] - Chandler, A. D. / 1962 / Strategy and structure: chapters in the history of the industrial enterprise / MIT Press
[학술지(정기간행물)] - Child, J. / 1972 / Organization Structure, Environment and Performance : The Role of Strategic Choice / Sociology 6 : 1 ~ 22
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