지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.25 No.1(Wn.102)
- 발행연도
- 2019.1
- 수록면
- 1 - 9 (9page)
이용수
초록· 키워드
오류제보하기
The purpose of this study was to provide basic information on environment-friendly restaurants through research on the effect of consumption values on purchase intentions. Data collection was conducted from August 10th, to September 8th, 2018, and 285 questionnaires were distributed. 264 Valid data were used for the analysis except the questionnaires that did not meet the research purpose. This study was processed by carrying out frequency analysis, factor analysis, multiple regression, correlation analysis by using SPSS 18.0. The results of the analysis were as follows. First, functional value had a significant effect on purchase intention. Second, social value had an effect on purchase intention. Third, emotional value had not an effect on purchase intention. Fourth, conditional value had a significant effect on purchase intention. Fifth, exploratory value had a significant effect on purchase intention. Therefore, it is better to invest a little more in functional factors than emotional ones. The study is meaningful in that it is based on restaurants that use Environment-friendly agricultural products. This study contributes to useful data for establishing marketing strategies to environment-friendly restaurants"s owner.
목차
ABSTRACT
1. 서론
2. 이론적 배경
3. 연구방법
4. 실증분석
5. 결론
REFERENCES
참고문헌 (27)
참고문헌 신청
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
Paik, S. Y., & Lee, S. J. (2000). The effect of adolescents' consumption values on the clothing products evaluation (Doctoral dissertation). Sookmyung Women's University.
Cho, Y. J., & Koo, N. S. (2015). Perception and purchase behavior on environment-friendly agricultural products of college students in Daejeon. Korean Society of Food & Cookery Science, 31(3), 328-334.
Huh, E. J., & Kim, J. W. (2010). Consumer knowledge and attitude to spending on environment-friendly agricultural products. Korean Association of Human Ecology, 19(5), 883-896.
Jung, J. W. (2016). The influence of consumption values for western salad on functional attitude and consumer satisfaction. Culinary Science & Hospitality Research, 22(2), 222- 233.
Paik, S. Y., & Lee, S. J. (2000). The effect of adolescents' consumption values on the clothing products evaluation (Doctoral dissertation). Sookmyung Women's University.
Cho, Y. J., & Koo, N. S. (2015). Perception and purchase behavior on environment-friendly agricultural products of college students in Daejeon. Korean Society of Food & Cookery Science, 31(3), 328-334.
Huh, E. J., & Kim, J. W. (2010). Consumer knowledge and attitude to spending on environment-friendly agricultural products. Korean Association of Human Ecology, 19(5), 883-896.
Jung, J. W. (2016). The influence of consumption values for western salad on functional attitude and consumer satisfaction. Culinary Science & Hospitality Research, 22(2), 222- 233.
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