지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2017.10
- 수록면
- 548 - 551 (4page)
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초록· 키워드
오류제보하기
This study investigated city brand and symbol among factors expressing the city from the marketing perspective and tried to identify the more efficient one when application icon image is applied through color analysis. Research methods used in this study were literature review and analysis of questionnaires. The survey questionnaires were limited to the city brand image and the symbolic image, the visual elements of the city. Fourteen application icons of local governments whose mobile applications can be downloaded were selected for the purpose of the survey. The analysis results are as follows. Subjects answered that applying the city brand image to the application icon image was better represented in the symbol of the city. The order of visual influence factors was typography, color, illustration, and others. Color received high points as a visual influencing factor. Additionally, when analyzing images where city brand was selected according to the influence of color among city hall application icons, it was found that chromatic colors in the city brand had higher number of colors and tones than symbolic images. Based on the results of the analysis, it was shown that the use of the city brand in developing the city hall application icon was effective in expressing the city symbol. It is expected that this study will help with the development of city hall applications that can share necessary information in the exchange of many cultures through this study.
목차
ABSTRACT
INTRODUCTION
THEORY
EXPERIMENTAL
RESULTS AND DISCUSSION
CONCLUSION
REFERENCES
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UCI(KEPA) : I410-ECN-0101-2019-651-000502269