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자동차구매자의 정보탐색활동에 관한 연구
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논문 기본 정보

Type
Academic journal
Author
Journal
Korean Association for Advertising and Public Relations Advertising Research No.7 KCI Accredited Journals
Published
1990.6
Pages
27 - 43 (17page)

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Topic
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Method
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Result
자동차구매자의 정보탐색활동에 관한 연구
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Contents

1. 서론
2. 소비자 의사결정의 본질과 정보탐색
3. 소비자 정보탐색요소에 관한 선행연구
4. 소비자 정보탐색요소간 관계에 관한 선행연구
5. 정보탐색요소간 관계의 분석
6. 맺는말
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UCI(KEPA) : I410-ECN-0101-2019-324-000571404