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논문 기본 정보

자료유형
학술저널
저자정보
송정수 (중앙대학교)
저널정보
한국슬라브유라시아학회 슬라브학보 슬라브학보 제34권 제2호
발행연도
2019.6
수록면
133 - 156 (24page)
DOI
10.46694/JSS.2019.06.34.2.133

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초록· 키워드

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Within the world music market, streaming services are booming and are becoming a trend. As in the global trend, the most rapid growth in the music market in Russia is in the "streaming" category. Analyst firm ‘GlobalWebIndex’ reported in the fourth quarter of 2016 that 62% of the world"s people listen to music through streaming services such as ‘Sporty’ or ‘Apple music’. And about 13% of them are using paid subscription services. In Russia, people who use streaming services for free are increasingly turning to paying subscribers. In 2017, pay-per-view subscribers will increase by 2.6 times in a year and clean up concerns that if a paid subscription is implemented in earnest, most people will not use the service. In 2018, more than 2 million users in Russia have signed up to pay music content services, and this growth is expected to continue steadily, reaching between 10 million and 12 million as early as 2020.
In this article, we will examine the status of Russian music industry since 2010. In particular, we will focus on the changes between 2015 and 2017, when streaming services began to develop in earnest. We will also compare the service quality of domestic and international music streaming companies operating in Russia and analyze how Russians listen to music and their musical preference trends. This will provide the contents and outline of the attention of Korean and foreign companies considering the advancement into the Russian music market in the future. Furthermore, based on the results of this study, we will try to find the first task and its solution for the development of the Russian music streaming market, and we will measure the prospect of the Russian music industry in the future.

목차

Ⅰ. 들어가는 말
Ⅱ. 러시아 음악 스트리밍 시장의 현황
Ⅲ. 러시아 음악 스트리밍 시장의 명암과 전망
Ⅳ. 결론
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