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Study on characteristics of culture through 'Otaku' - Focusing on Cartoons and Animations in Japan and China -
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'오타쿠'를 통해 본 문화의 특성 연구 -일본과 중국의 만화, 애니메이션을 중심으로-

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Type
Academic journal
Author
Liu, Si-Jie (호서대학교) Lee,Jong-han (호서대학교)
Journal
Korean Society of Cartoon and Animation Studies Cartoon and Animation Studies Wn.55 KCI Accredited Journals
Published
2019.6
Pages
171 - 192 (22page)
DOI
10.7230/KOSCAS.2019.55.171

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Study on characteristics of culture through 'Otaku' - Focusing on Cartoons and Animations in Japan and China -
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Abstract· Keywords

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In the global era, China recognizes the importance of the influence of foreign culture and is making a lot of effort to make Chinese codes. In the field of cartoons and animation, the Chinese market continues to expand under the influence of Japan and the United States, and the content types are becoming more diverse as the medium changes. Especially young people born in the 1990s were affected. Since the 1980s, TVs have become affordable in Chinese households. therefore, Japanese animation came into China. In the 1990s, after seeing Japanese animations on TV, the Internet became popular so more Japanese animations came into the Chinese market. During this period, the Chinese animation industry was stagnant, and the comics and animation industries were not actively developed. In this situation, China’s manga and animation market is occupied by the fresh world view and unique story of Japan rather than the ordinary works of China. Its influence is still maintained, and Chinese manga and anime still can not escape the Japanese outline style and show the shadow of Japan. Among them, ‘Otaku’ can be seen as a typical consumer feature showing this phenomenon. Especially in the global era, Chinese cartoons and animated otaku act more like Japanese otaku, and even continue otaku culture to their own social life. The otaku phenomenon of these cartoons and animations is projecting a miniature of the entertainment culture of modern Chinese people. However, the trends of social culture and culture consumption differ between Japanese and Chinese otaku, so the tendency of otaku is different.
This paper examines the cultural and psychological characteristics of otaku in comics and animation works. Especially, by analyzing these characteristics as Maslow’s Hierarchy of Needs, we will examine the cultural and psychological characteristics that are different from Japan in Otaku subculture of China. Otaku culture is becoming globalized not only in Japan but also in the development of society and technology, but it develops differently according to cultural characteristics of each country. The Chinese otaku features revealed through this study are expected to have profound effects not only on cartoons and animations but also on cultural contents in China.
#만화 #애니메이션 #오타쿠(OTAKU) #ACGN #매슬로 욕구단계이론 #문화 장(cultural field) #comic #animation #Maslow's Hierarchy of Needs #cultural field

Contents

초록
Ⅰ. 서론
Ⅱ. “오타쿠“ 문화의 형성 및 발전
Ⅲ. 만화, 애니메이션의 오타쿠 특성
Ⅳ. 결론
참고문헌
Abstract

References (14)

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아즈마 히로키 / 2001 / 동물화하는포스트모던 / 문학동네 google schola 클라우스 슈밥 / 2018 / 클라우스 슈밥의 제4차 산업혁명 더 넥스트 / 메가스터디(주) google schola 석향란 / 2018 / 중국 문화콘텐츠 IP(Intellectual P roperty)확대 재생산 방안 연구 -ACGN(Animation, Comic, Game a nd Novel) 콘텐츠 시장을 중심으로- google schola 변청자 / 2008 / 문화분석 방법론으로서의 부르디외 문화사회학 연구 : 문화장의 변동과 '문화기획'을 중심으로 google schola 한국만화영상진흥원 / 만화용어: 오타쿠 google schola

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UCI(KEPA) : I410-ECN-0101-2019-657-000885281