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Determinants of Satisfaction in Urban Tourism: Focused on Mokpo City in Jeonnam Province
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도시관광 만족 결정요인: 전남 목포시를 대상으로

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Type
Academic journal
Author
Hyojin Kim (목포대학교)
Journal
Culinary Society of Korea Culinary Science & Hospitality Research Vol.25 No.8(Wn.109) KCI Accredited Journals
Published
2019.8
Pages
10 - 15 (6page)

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Determinants of Satisfaction in Urban Tourism: Focused on Mokpo City in Jeonnam Province
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The purpose of this study is to analyze the determinants affecting the satisfaction of urban tourism by tourists who visited a particular city. This study, as an exploratory study, analyzed the factors affecting the satisfaction of urban tourism by dividing into four categories: experiences, sights, foods, and shopping during the day. Using SPSS 23.0 statistical program, frequency analysis, factor analysis, and simple regression analysis were applied to present the results. Frequency analysis to analyze demography, factor analysis to test validity of seven items of sights, and simple regression analysis to test hypotheses provided for the study were employed. The conclusions presented through this study are as follows. First, sights, experiences, foods, and shopping of urban tourism are all important because they have all significant effects on satisfaction of urban tourism. Second, the variable that has the greatest explanatory power in satisfaction was the food. Therefore, practitioners in urban tourism should pay attention to food for tourists. Finally, even though the researcher estimated that those tourists who visited the Mokpo city would not show a significant influence on satisfaction due to the lack of diversity of shopping in the city, it turned out that tourists were satisfied with a variety of shopping opportunities. This study was limited to the daytime sightseeing, not the nighttime. Therefore, it is necessary to carry out an analysis of determinants of satisfaction by focusing on nighttime tour, as future research.
#Urban tourism #Determinants #Satisfaction #Mokpo city

Contents

ABSTRACT
1. 서론
2. 이론적 배경
3. 연구방법
4. 연구결과
5. 결론 및 시사점
REFERENCES

References (19)

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Ashworth, G., & Page, S. (2011). Urban tourism research: Recent progress and current paradoxes. Tourism Management, 32, 1-15. google schola Choi, S., & Park, G. (2005). Developing a measurement scale of an urban image as a tourist destination. Seoul Studies, 6(1), 93-106. google schola Editorial board (2017). 2019 Tourism city -Ahsan city-. Korea Tourism Policy, 70, 96-101. google schola Edwards, D., Griffin, T., & Hayllar, B. (2008). Urban tourism research: Developing an agenda. Annals of Tourism Research, 35(4), 1032-1052. google schola Han, J., & Lee, H. (2018). The effects of experience factors of eatertainment on pleasurement and customer satisfaction in theme restaurant: Focused on moderating effect of the emotional eating out consumption value. Culinary Science & Hospitality Research, 24(10), 1-12. google schola

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