지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Revenue management has played a vital role in airline industries and employed dynamic pricing, demand management, optimization, market segmentation and etc. Estimating the exact demand for demand management requires understanding substituted demand, which is classified as inventory-driven substitution and price-driven substitution. Inventory-driven substitution occurs when a customer cannot purchase the originally requested product due to stock-out and might buy a substitutable product. Substitution also occurs when a customer might purchase a substitutable product if the price of the originally requested product changes, which is known as price-driven substitution. In airline revenue management study, customer diversion is interpreted as a kind of substitution and has been ignored in seat capacity optimization allocation. Also, many revenue management optimization studies ignored capacity limit. We consider a deterministic optimization model for joint decisions of the optimal prices and seat capacity allocations for airlines in the presence of price-driven substitution and a capacity constraint. We show how airlines’ revenue managers should adapt prices in each fare and arrange seat capacity allocation, taking into account price-driven substitution between different fares. We investigate the impact of price-driven substitution and a capacity constraint on pricing and capacity decisions and present analytical findings and numerical examples are provided for the applicability of the optimization model.
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참고문헌 (41)
참고문헌 신청
이동희 / 2007 / 항공사 객실승무원의 클래스별 차이역량에 관한 연구 / 한국항공경영학회지 5(1):107~126
김상원 / 2010 / Multi-period, Multi-fare Airline Seat Inventory Allocation Models in the Presence of Customer Buying Behavior / 한국항공경영학회지 8(1):89~108
이휘영 / 2005 / Analysis of the consequences from demand shift according to seat allotment at fare levels in revenue management environment / 한국항공경영학회지 3:33~48
Anderson, C. K. / 2003 / Wait or buy? The strategic consumer: Pricing and profit implications / Journal of the Operational Research Society 54:299~306
Anupindi, R. / 1998 / Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products / Marketing Science 17(4):406~423
김상원 / 2010 / Multi-period, Multi-fare Airline Seat Inventory Allocation Models in the Presence of Customer Buying Behavior / 한국항공경영학회지 8(1):89~108
이휘영 / 2005 / Analysis of the consequences from demand shift according to seat allotment at fare levels in revenue management environment / 한국항공경영학회지 3:33~48
Anderson, C. K. / 2003 / Wait or buy? The strategic consumer: Pricing and profit implications / Journal of the Operational Research Society 54:299~306
Anupindi, R. / 1998 / Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products / Marketing Science 17(4):406~423
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