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The purpose of this study is to review the current introduction and consumption of Japanese Popular Culture in Thailand, where Japan is considered the most influential country in Southeast Asia.
In the late 1980s, Japanese Popular Culture was introduced considerably into Thailand and began based on the close economic relationship between the countries, however since the mid-2000s, incoming culture has tended to be slightly reduced. This study will identify the background of the factors in both Thailand and Japan, and what the effects are.
The early introduction of Japanese Popular Culture into Thailand was not a Japanese strategy but needs of Thailand itself. Thailand was active and voluntary in acceptance process.
Despite the great popularity of Japanese Popular Culture in Thailand, Japan has passively exported its culture to East-Asia until recently and that created obstructive factors when Thailand attempted to purchase Japanese cultural goods.
The main obstacle of importing Japanese Popular Culture into Thailand was the perception difference of the copyrights laws and illegal distribution.
In regards to this situation, Korea is only engrossed in profit of copyrighting than need to deal with the regional condition as Thailand and Southeast Asia.
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