지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study was to investigate the impacts of hotels's upselling training and incentive system on hotel associate's job satisfaction as well as organizational commitment. The analysis results showed that among the upselling training factors, improvement in upselling skills affected hotel associate’s job satisfaction. On the other hand, it was concluded that the other upselling training factors, including change in an attitude toward upselling and qualification of a training instructor affected associate’s organizational commitment. In addition, an incentive system not only had an impact on salary and promotion in the associate’s job satisfaction factors, but also positively influenced associate’s organizational commitment. Therefore, while a hotel needs to select an upselling training instructor with prudence, an instructor needs to maintain professional competence in hotel operations. In addition, training in charge person has to ensure that training is continuing to achieve goals of an enterprise. The incentive system should also be documented formally to implement incentive benefits for the associates with upselling performance. Lastly, it is suggested to expand a compliment or an award in a hotel so that front desk associates actively regards upselling as a personal objective.
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참고문헌 (28)
참고문헌 신청
Allen, N. J. / 1990 / The measurement and antecedents of affective, continuance and normative commitment to the organization / Journal of Occupational Psychology 63 : 1 ~ 18
Becker, H. S / 1960 / Notes on Concept of Commitment / American Journal of Sociology 66 : 30 ~ 42
Buckley, R. / 1995 / The theory and practice of training / Kogan page Ltd
Greenberg, J. / 2002 / Behavior on Organization: Understanding and Managing the Human side of work / Prentice-Hall
Kotler, P. / 2006 / Marketing for Hospitality and Tourism / Prentice Hall
Becker, H. S / 1960 / Notes on Concept of Commitment / American Journal of Sociology 66 : 30 ~ 42
Buckley, R. / 1995 / The theory and practice of training / Kogan page Ltd
Greenberg, J. / 2002 / Behavior on Organization: Understanding and Managing the Human side of work / Prentice-Hall
Kotler, P. / 2006 / Marketing for Hospitality and Tourism / Prentice Hall
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