지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study is to examine the effect on the perception of tourism destination attractiveness of tourism storytelling. For this study, factor analysis and multiple regression analysis were done with SPSS version 19.0, using of samples of 257 among 300 tourists who had tourism storytelling experience. This study enumerates four variables that were initially perceived to have an effect on attributes of tourism storytelling. These tourism storytelling variables are as follows: Interest, characteristic, information, understandability. And these perceptions of tourism destination attractiveness are as follow: Reliability, comfortability, consumability, attractiveness. First, according to the analysis of the effect on the perception of tourism destination attractiveness of tourism storytelling, 'interest and information' influenced reliability, 'interest, characteristic and understandability' affected comfortability, while 'interest and characteristic' had significant influence on consumability and attractiveness. Second, each of two factors affected tourist satisfaction: Interest & characteristic in terms of tourism storytelling and comfortability, consumability in terms of the perception of tourism destination attractiveness. Third, interest and characteristic had influence on the intention of repurchasing tourism storytelling. In addition, two factors significantly affected the recommendation: Characteristic and information. Finally, reliability, comfortability and consumability had influence on the intention of repurchasing and two factors significantly affected recommendation: Reliability and consumability of the tourism destination attractiveness.
목차
등록된 정보가 없습니다.
참고문헌 (46)
참고문헌 신청
Ritchie, J. R. B / 1978 / Culture as Determinant Attractiveness of an tourism Region / Annals of Tourism Research 5(2):252~266
Sharpe,G.W / 1982 / Interpreting the Environment / Simon & Schuster
Tilden,F / 1997 / Interpreting Our Heritage / The University of North Carolina Press
Witter,B.S / 1985 / Attitude about a Resort: A Comparison of Tourists and Local Retailers / Journal of Travel Research 24(1):1~19
아크우드사이드 / 200702 / Stories visitors tell about Italian cities as destination icons / TOURISM MANAGEMENT 28(1):162~174
Sharpe,G.W / 1982 / Interpreting the Environment / Simon & Schuster
Tilden,F / 1997 / Interpreting Our Heritage / The University of North Carolina Press
Witter,B.S / 1985 / Attitude about a Resort: A Comparison of Tourists and Local Retailers / Journal of Travel Research 24(1):1~19
아크우드사이드 / 200702 / Stories visitors tell about Italian cities as destination icons / TOURISM MANAGEMENT 28(1):162~174
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