지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
From the personal value influenced by the fundamental motives which has been becoming customer purchasing behavior and life style explaining the setting-up of standard of market segmentation and customer behaviors, we are able to establish effective marketing strategies. This study aims to present marketing materials for Japanese tourists by understanding and analyzing their selective attributes based on their life style and personal value. For the purpose, a questionnaire survey shows Japanese tourists’ opinions about whether they are influenced by selecting the menu based on their life style and personal value. 370 Japanese tourists visiting Busan city in Korea from Aug. 1. 2011 to Sep. 1. 2011 were givens questionnaires in order to get the data for the study. The results of the study were as follows: First, it showed that their life style ha 10 main factors including brand-oriented intention and they selected the menu with their different preferences based on them. Second, it pointed out that there were 5types of selective attributes and their psychological motive was very important factor when choosing the menu. Third, it showed that personal value influenced greatly on their choosing menu.
목차
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참고문헌 (45)
참고문헌 신청
Carmin, J. / 1990 / Pricing Strategies for Menus: Magic or Myth? / The Cornell H.R.A Quarterly 28 (4) : 45 ~ 56
Chaney, D / 1996 / Lifestyle / Routledge
Eagly, A. H. / 1993 / The Psychology of attitudes / Harcourt Brace Jovanovich College Publishers
Guo Li / 2012 / 중국 8090後 세대 여성의 라이프스타일과 명품소비행동에 관한 연구 / 석사 / 이화여자대학교 대학원
Gutman, J. / 1982 / Fashion Life Style, Self Concept, Shopp.ing Orientation and Store Patronage: An Integrative Analysis / Journal of Retailing 58 (2)
Chaney, D / 1996 / Lifestyle / Routledge
Eagly, A. H. / 1993 / The Psychology of attitudes / Harcourt Brace Jovanovich College Publishers
Guo Li / 2012 / 중국 8090後 세대 여성의 라이프스타일과 명품소비행동에 관한 연구 / 석사 / 이화여자대학교 대학원
Gutman, J. / 1982 / Fashion Life Style, Self Concept, Shopp.ing Orientation and Store Patronage: An Integrative Analysis / Journal of Retailing 58 (2)
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