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자료유형
학술저널
저자정보
저널정보
관광경영학회 관광경영연구 관광경영연구 제16권 제2호
발행연도
2012.1
수록면
231 - 250 (20page)

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From the personal value influenced by the fundamental motives which has been becoming customer purchasing behavior and life style explaining the setting-up of standard of market segmentation and customer behaviors, we are able to establish effective marketing strategies. This study aims to present marketing materials for Japanese tourists by understanding and analyzing their selective attributes based on their life style and personal value. For the purpose, a questionnaire survey shows Japanese tourists’ opinions about whether they are influenced by selecting the menu based on their life style and personal value. 370 Japanese tourists visiting Busan city in Korea from Aug. 1. 2011 to Sep. 1. 2011 were givens questionnaires in order to get the data for the study. The results of the study were as follows: First, it showed that their life style ha 10 main factors including brand-oriented intention and they selected the menu with their different preferences based on them. Second, it pointed out that there were 5types of selective attributes and their psychological motive was very important factor when choosing the menu. Third, it showed that personal value influenced greatly on their choosing menu.

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