지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Due to China’s economic development and changes of consuming patterns, the desire to consumer wine in China has increased constantly and in this context, the imported wine amount has skyrocketed as well. The purpose of this study is to assume the determinants affecting the consuming amount and the determining process on Chinese people’s wine drinking by establishing the wine demand model of Chinese people because understanding Chinese consumers in China’s wine market is essential for the food service industry related to wine. The analysis result on the determinants of Chinese people’s consuming amount using Truncated Poisson model is considered to propose various wine developments and development measures while promoting effectively targeting wine consumers in China. Through that, it can be used to set up marketing strategy and select target markets by proposing development direction of China’s wine market.
목차
등록된 정보가 없습니다.
참고문헌 (36)
참고문헌 신청
[학술대회논문] -
/ 2010 / 와인 중국 명품시장 / 21세기 경제보도
/ 2010 / 중국와인소비시장동향 제시 / 세계주류전문잡지(‘IMPACT'지) 2010년 8월호
Anderson, D / 2009 / Estimating the economic value of ice climbing in hyalite canyon: an application of travel cost count data models that account for excess zeros / Journal
Bockstael, N. / 1990 / Estimating the value water quality improvement in a recreation demand framework / Water Resource Research 23 (5) : 951 ~ 960
/ 2010 / 와인 중국 명품시장 / 21세기 경제보도
/ 2010 / 중국와인소비시장동향 제시 / 세계주류전문잡지(‘IMPACT'지) 2010년 8월호
Anderson, D / 2009 / Estimating the economic value of ice climbing in hyalite canyon: an application of travel cost count data models that account for excess zeros / Journal
Bockstael, N. / 1990 / Estimating the value water quality improvement in a recreation demand framework / Water Resource Research 23 (5) : 951 ~ 960
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