지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purpose of this study is twofold; firstly, to identify whether there are the significant mean differences of aggregate destination service satisfaction(ADSS), overall destination satisfaction, revisit intention, and willingness to recommend between Chinese tourists and Japanese tourists in South Korea and; and secondly, to examine the casual relationships among ADSS, overall destination satisfaction, revisit intention, and willingness to recommend. The secondary data source used for this study were obtained from the 2012 International Visitor Survey conducted for Korea Tourism Organization(KTO). To confirm if research hypotheses are accepted, several empirical analyses were employed, including independent samples t-test, pearson correlation analysis, confirmatory factor analysis(CFA), and structural equation modeling(SEM). The findings of this study revealed that higher mean values were found in Chinese tourists than Japanese tourists in terms of the destination service attributes of immigration, transportation, accommodation, shopping, destination attractions, communication, travel expenditure, and overall destination satisfaction, while Japanese tourists were more satisfied with the service attribute of food than Chines tourists. In addition, significant causal relationships among the salient concepts were found in both Chinese tourists and Japanese tourists. These findings contribute to suggesting several theoretical and practical implications.
목차
등록된 정보가 없습니다.
참고문헌 (29)
참고문헌 신청
Anderson J. C. / 1998 / Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach / Psychology Bulletin 103 (3) : 411 ~ 423
Baloglu, S / 2002 / Dimensions of Customer Loyalty: Separating Friends from Well Wishers / Cornell Hotel and Restaurant Administration Quarterly 43 : 47 ~ 59
Bianchi, C / 2011 / Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers / Journal of Travel & Touris
Cai, L. / 2007 / Research on China Outbound Market: a Meta Review / Journal of Hospitality and Leisure Marketing 16 (1-2) : 5 ~ 20
Campon, A. M. / 2013 / Quantitative Methods in Tourism Economics / Physica Verlag Heidelberg : 13 ~ 40
Baloglu, S / 2002 / Dimensions of Customer Loyalty: Separating Friends from Well Wishers / Cornell Hotel and Restaurant Administration Quarterly 43 : 47 ~ 59
Bianchi, C / 2011 / Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers / Journal of Travel & Touris
Cai, L. / 2007 / Research on China Outbound Market: a Meta Review / Journal of Hospitality and Leisure Marketing 16 (1-2) : 5 ~ 20
Campon, A. M. / 2013 / Quantitative Methods in Tourism Economics / Physica Verlag Heidelberg : 13 ~ 40
이 논문의 저자 정보
최근 본 자료
댓글(0)
0