지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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Cosmopolitanism has traditionally been considered a unidimensional construct that is the opposite of localism. In this study, the authors use a multinational sample to evaluate the validity of the two-dimensional theory of cosmopolitanism proposed by previous study. Using a cross-national sample of respondents from four maximally dissimilar cultures—the United States, South Korea, Turkey, and Ukraine—the authors attempt to assess the extent to which the scale is valid as a cross-cultural instrument, thus facilitating its use in cross-national segmentation. The study provides support for the proposition that cosmopolitanism and localism are indeed two dimensions of a single construct, and that they may be measured using the same scale. The results show that the distinction between cosmopolitanism and localism found in the past study was true in every case, albeit with weaker results for the American dataset. The authors also find, as a result of testing the scale’s external validity, that cosmopolitanism has significant relationships with the following consumer variables: exposure to international media, experiences living abroad, the sizes and settings of dwellings, education level, and age. Following presentation of the results, the implications and limitations are discussed.
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참고문헌 (27)
참고문헌 신청
Adler, N. J. / 1983 / A Typology of Management Studies Involving Culture / Journal of International Business Studies 14 : 29 ~ 47
Avery, R. / 1960 / Enculturation in Industrial Research / IEEE Trans-actions on Engineering Management 7 : 20 ~
Beckmann, S. / 2001 / The World Minded Consumer: Emic Exploration in Gilly M, Meyers-Levy J. eds / Advanced Consumer Research 28 : 138 ~ 144
Belk, R. W. / 2000 / Consumption Patterns of New Elite in Zimbabwe in Marketing Contributions to Democratization and Socioeconomic Development / Proceedings of the 25th Macromarket
Blau, P. M. / 1962 / Formal Organizations / Chandler
Avery, R. / 1960 / Enculturation in Industrial Research / IEEE Trans-actions on Engineering Management 7 : 20 ~
Beckmann, S. / 2001 / The World Minded Consumer: Emic Exploration in Gilly M, Meyers-Levy J. eds / Advanced Consumer Research 28 : 138 ~ 144
Belk, R. W. / 2000 / Consumption Patterns of New Elite in Zimbabwe in Marketing Contributions to Democratization and Socioeconomic Development / Proceedings of the 25th Macromarket
Blau, P. M. / 1962 / Formal Organizations / Chandler
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