지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 572 - 581 (10page)
이용수
초록· 키워드
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The purpose of this study was to investigate the effect of duty free shop consumers' store benefits sought and fashion merchandise shopping orientation on store satisfaction. Survey data were collected from questionnaires filled out by 194 domestic consumers who had purchase experience of fashion goods in duty free shops located in Korea. The data were analyzed by reliability analysis, factor analysis, and multiple regression analysis. The results of this study were as follows: First, the store benefits sought was categorized into five factors such as pursuit of convenience, salesperson/atmosphere, promotion, product quality, and product fashionability/variety. The fashion merchandise shopping orientation was categorized into six factors such as pleasure orientation, pursuit of fashion, pursuit of brand, planned orientation, pursuit of confidence, and convenience orientation. The store satisfaction was categorized into six factors such as atmosphere/reputation of store, promotion, product fashionability/variety, convenience, price, and salesperson. Second, the store benefits sought, composed of pursuit of convenience, salesperson /atmosphere, promotion, product quality, and product fashionability/variety, had an effect on the store satisfaction. Third, the shopping orientation such as pleasure orientation,pursuit of fashion, pursuit of brand, and planned orientation, with the exception of pursuit of confidence and convenience orientation, had an effect on the store satisfaction.
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참고문헌 (44)
참고문헌 신청
/ / 시내 면세점 내국인 중심 운영 제동 / 경향신문
/ / 황금알 낳는 거위, 면세점 / 석간내일신문
Bitner, M. J. / 1990 / Evaluating service encounters:The effects of physical surroundings and employee responses / Journal of Marketing 54 (2) : 69 ~ 82
Bloemer, J. / 1998 / On the relationship between store image,store satisfaction and store loyalty / European Journal of Marketing 32 (5) : 499 ~ 513
Darden, W. R. / 1974 / Psychology profiles of patronage preference groups / Journal of Retailing 50 (4) : 99 ~ 112
/ / 황금알 낳는 거위, 면세점 / 석간내일신문
Bitner, M. J. / 1990 / Evaluating service encounters:The effects of physical surroundings and employee responses / Journal of Marketing 54 (2) : 69 ~ 82
Bloemer, J. / 1998 / On the relationship between store image,store satisfaction and store loyalty / European Journal of Marketing 32 (5) : 499 ~ 513
Darden, W. R. / 1974 / Psychology profiles of patronage preference groups / Journal of Retailing 50 (4) : 99 ~ 112
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