지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 604 - 613 (10page)
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초록· 키워드
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The purposes of this study were to classify respondents by their fashion lifestyle and to investigate the dif- ferences in cognition, attitude and purchasing experience of SPA brands among fashion lifestyle groups. The convenience sample was drawn from females between the ages of 20 and 39 who lived in Daegu and Gyeongbuk regions from Novem- ber 1 st and 15 th 2012. Descriptive statistics, cluster analysis, ANOVA, Tukey test, and χ 2 test were applied to analyze data from 255 respondents. Four clusters (fashion-oriented group, fashion indifferent group, conservative individuality-oriented group, conservative practicality-oriented group) were developed by 16 fashion lifestyle items. The attitude toward SPA brand was classified by six factors(fashionability/variety, good location, good quality, diverse promotions, low price, limited number of merchandise, sales person’s information). There were significant differences in cognition, five attitude factors (fashionability/variety, good location, good quality, low price, limited number of merchandise) and purchasing experience of SPA brands among types of fashion lifestyle. While the fashion-oriented group had the highest scores of cognition, atti- tude and purchasing experience of SPA brands, the fashion indifferent group or the conservative practicality-oriented group had the lowest scores. There were significant differences in age and marital status among the four groups while there were no significant differences in marital status, family monthly income, and job.
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참고문헌 (27)
참고문헌 신청
Ahn, K. H. / 2010 / Fashion Marketing / Soohaksa
Chae, D. B. / 2011 / The effects of customer's perception of specialty on repurchase intention of SPA brand / 석사 / Konkuk University
Cho, H. J. / 2009 / Consumer-based brand equity for fashion accessories and fashion lifestyle ?Focusing on women in their twenties- / 석사 / Catholic University of Korea
Cho, H. O. / 1999 / A study on classification of Korean lifestyle and consumer behavior / Journal of Consumer Studies 7 (2) : 223 ~ 242
Chung, H. Y. / 1995 / Fashion lifestyle segmentation of college women's apparel market: Information sources· clothing benefits sought · store selection criteria / The Resea
Chae, D. B. / 2011 / The effects of customer's perception of specialty on repurchase intention of SPA brand / 석사 / Konkuk University
Cho, H. J. / 2009 / Consumer-based brand equity for fashion accessories and fashion lifestyle ?Focusing on women in their twenties- / 석사 / Catholic University of Korea
Cho, H. O. / 1999 / A study on classification of Korean lifestyle and consumer behavior / Journal of Consumer Studies 7 (2) : 223 ~ 242
Chung, H. Y. / 1995 / Fashion lifestyle segmentation of college women's apparel market: Information sources· clothing benefits sought · store selection criteria / The Resea
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